Stockholm, Sweden, 16 May, 2000 – L-Soft, the leading provider of e-marketing and customer communications management software, today announced that it will be presenting its product portfolio for the first time in the UK at the Internet World UK conference and exhibition, Stand 662. L-Soft's LISTSERV software enables organisations to quickly and easily distribute targeted customer communications over e-mail, providing specific groups of users with information that is both useful to them and relevant for their individual interests. Internet World UK is being held in Earl's Court Exhibition Centre, London, 23-25 May, 2000.
Organisations are deploying LISTSERV® as an integrated part of their Customer Relationship Management (CRM) strategy. L-Soft's products have been developed to facilitate easy e-mail contact with a target audience regardless of size or diversity of interests. L-Soft's solutions are fast becoming the de facto standard for the distribution of customer communications via e-mail. LISTSERV is currently being deployed in organisations such as British Airways, British Telecom, BP, IKEA, CNN, Agfa, Thrust SSC and farnborough-aircraft.com.
The company's CEO, Eric Thomas, will also be holding a speech on the first day of the show, May 23rd, titled 'Direct E-mail marketing with E-mail lists', in the New Media, New Marketing Theatre. In his address, Mr. Thomas will be talking about using LISTSERV for more effective e-marketing, as well as how organisations can benefit from structured communication with their existing or potential customer base.
With over 14 years of experience in this industry, L-Soft is the premier provider of e-mail list solutions used on the Internet and private intranets. Meeting the growing demand for scalable e-mail communication solutions, L-Soft's innovative, web-enabled technology offers an extensive portfolio of products and services for non-technical and expert users alike. Solutions range from high-performance software to custom list hosting services, providing large to small-scale alternatives for e-mail newsletters, discussion groups, or direct e-mail marketing campaigns. Launched in 1986, LISTSERV® delivers 30 million messages on an average weekday to the subscribers of over 150,000 public LISTSERV lists worldwide.
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