Acquisition strengthens solution platform of e-mail list manager
Landover, MD (July 11, 2001) – E-mail communication management firm L-Soft announced that it has acquired substantial assets from Maila Nordic AB, a Swedish marketing communication company. The transaction includes e-mail tracking technology, the Maila Tracker software, and the company's development center in Erlangen, Germany.
"This acquisition will make it possible for our clients to measure the success of their e-mail marketing campaigns and learn more about their customers' interests," said L-Soft founder and CEO Eric Thomas. "The system can track the number of opened e-mail messages, along with click-through rates and resulting actions, such as purchases or registrations to online services. Gaining such intelligence in real time while a campaign is still in progress enables clients to analyze strengths and weaknesses and make adjustments in a much more cost-effective manner."
L-Soft plans to further enhance Maila Tracker and will release it as a fully integrated add-on to its LISTSERV® e-mail list manager. Originally engineered to work with L-Soft's high-performance LSMTP® mail engine, the acquired tracking software will be able to handle high-volume campaigns effortlessly. The first software release is scheduled for the end of the year, but tracking services will be available to ListPlex® hosting service customers this fall.
"Although often overlooked by marketers, e-mail is one of the most powerful relationship-building tools in the marketing arsenal," says Magnus Billgren, CEO and co-founder of Maila Nordic. "We have decided to focus on methodology rather than technology, and will continue to service our clients through a close cooperation with L-Soft."
LISTSERV software, L-Soft's flagship product, manages e-mail lists and facilitates the production of personalized direct e-mail marketing campaigns. Working together, LISTSERV and LSMTP perform electronic "Mail-Merging" by substituting variable values that are extracted from a database inside an e-mail message template. The result is a platform that permits the creation of highly targeted and personalized e-mail messages, capable of delivering more than 1 million messages in one hour from a single server. The present acquisition of assets assures that L-Soft will offer a comprehensive solution to LISTSERV clients conducting direct e-mail marketing campaigns.
Currently, LISTSERV manages the delivery of 30 million messages on an average weekday to the 100 million subscriptions of more than 165,000 LISTSERV lists worldwide. L-Soft services more than 2,500 customers worldwide, including Microsoft, IBM, British Airways and AOL.
L-Soft specializes in the development of products and services for professional e-mail communication management. Since 1994, L-Soft has pioneered the e-mail communication industry with LISTSERV®, the premier software for e-mail list management. L-Soft's technology is tailored for commercial usage, offering outstanding performance, reliability and scalability. In 2000, L-Soft was recognized as the 17th fastest growing tech company in the state of Maryland by professional services firm Deloitte & Touche, growing at a rate of 639 percent over the previous five years. Originally launched in 1986, LISTSERV software will celebrate its 15th anniversary this year.
Maila Nordic is one of Sweden's leading e-mail marketing consulting companies. Today, Maila Nordic services approximately 40 companies such as Siemens, Adobe, and Oracle to create and enrich customer relations with one-to-one e-mail communication. Maila Nordic's partners include international advertising agencies such as Ogilvy and Fastbridge.
Susan Brown Faghani
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