LISTSERV Maestro 7.2 is the latest release of L-Soft's email marketing software. The main new features include:
Support for Touch Devices: The updated LISTSERV Maestro user interface features greatly improved support for tablets and other touch devices for more convenient campaign management and access on the go.
Responsive HTML Templates: The HTML newsletter templates have been redesigned to take advantage of the latest fluid and responsive HTML design principles for an improved experience for mobile subscribers.
Custom HTML Templates: The enhanced WYSIWYG template editor now allows for the creation of your own responsive HTML templates with the help of fluid design widgets that adapt the layout to screens of any size.
Automatic CSS Inliner: The CSS inliner automatically converts style definitions in the head of an HTML document into inline attributes, speeding up your workflow and ensuring more consistent rendering across email clients.
Improved Tracking Reports: The tracking reports now include statistics about average open, click, bounce and unsubscribe rates over time, making it easier to compare the success of individual email marketing campaigns.
Subscriber Segments: The improved subscriber filtering capabilities now allow for easy creation of reusable subscriber segments based on profile fields or past behavior like opening or clicking on a link in a previous message.
Message Sequences: The subscriber segments can be used to create follow-up messages to subscribers who opened or clicked on a link in a previous message, allowing for easier management of automated drip campaigns.
Automatic Notifications: Campaign administrators can sign up for automatic notifications via email, including post-delivery tracking reports, weekly or monthly statistical summary reports and weekly recipient warehouse health reports.
For more details and a full list of new features, see the LISTSERV Maestro 7.2 What's New Manual.
LISTSERV Maestro Overview Feature Checklist
Operating Systems Hardware Requirements
License Sizes and Pricing Maintenance and Support
Remote Installation Renewal Details
Download Evaluation Request Information
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