Ease of use was one of the main design goals behind LISTSERV Maestro. The web interface and its job management features are intended to guide you through the entire campaign development process, from message creation and target group selection to response evaluation and analysis. For a live demonstration with a sales representative, please contact us.
Jobs can be organized into categories and assigned approval or due dates. The campaign management dashboard lists the jobs that are due next, making it easy to set priorities and locate jobs that require attention. The latest tracking reports are included on the dashboard, giving you immediate access to real-time email reports and analytics.
LISTSERV Maestro comes with two user interface modes. Basic Mode greatly reduces the learning curve for beginners and makes it a breeze to get started quickly and easily, while Advanced Mode allows experienced email marketers to take advantage of the full feature set.
The workflow page serves as a visual representation of the job development process. You can view the status of the steps involved in the process and the sequence in which they must be completed.
To facilitate the development of efficient opt-in email campaigns, LISTSERV Maestro includes a team collaboration feature. You can formally delegate operational tasks among team members, assigning each person the rights to perform certain functions. Team members can also share responsibilities for the same function.
LISTSERV Maestro works with your infrastructure and can use an external installation of Oracle, DB2, MS SQL Server or MySQL as its system database, or you can use the included MySQL database, which comes integrated with LISTSERV Maestro to get started quickly and easily.
A target group wizard makes it easy to create targeted groups of recipients without SQL knowledge. The wizard guides you through the process of defining the conditions under which recipients will be selected.
The ready-to-use HTML newsletter templates allow you to create professional and responsive HTML newsletters without HTML coding. Just click on the placeholders to fill the predefined areas with your own text and images or create your own responsive HTML message templates from scratch with the help of fluid design widgets that adapt the layout to screens of any size.
LISTSERV Maestro supports conditional logic, enabling easy creation of custom content blocks. This allows you to create totally customized messages based on each subscriber's preferences. Mail content can also be inserted at the time of delivery, which is useful for content that changes continuously and needs to be up-to-date in the mailing.
LISTSERV Maestro supports open-up, click-through, forward-to-a-friend, action and social media tracking. Forward-to-a-friend, action and social media tracking extend the scope of the traditional tracking, allowing you to monitor recipients' page visits, viral marketing activities and social media sharing actions occurring after subscribers have read an email message and clicked on links to the target website.
You have the option to choose the level of tracking. LISTSERV Maestro supports four levels of tracking: personal, anonymous, unique and blind. Each level retrieves a different degree of personally identifiable data about recipients, thus ensuring different levels of privacy.
You can schedule the delivery of a job immediately upon approval or for any date and time in any time zone without having to be present at the time of delivery. Jobs can also be scheduled to repeat at regular, programmable intervals.
The web interface enables you to select a variety of reports to view your campaign results. The charts can show membership and subscription statistics over time or tracking data from jobs, including open-up and click-through events, bounce statistics and details of recipients who triggered the events. Most tracking reports can be downloaded as PDF documents for easy sharing or as ready-made spreadsheet documents with included charts and diagrams for further statistical analysis.
LISTSERV Maestro Overview Feature Checklist
Operating Systems Hardware Requirements
License Sizes and Pricing Maintenance and Support
Remote Installation Renewal Details
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