Designed specifically to work with LISTSERV 15.0, LISTSERV Maestro allows users to collect and store recipient data so it can be used to easily create and send personalized email messages. All interaction with LISTSERV Maestro takes place using an intuitive Web interface. Incorporated into the powerful tool is a tracking component that can collect data when a recipient opens an email message or clicks on a URL contained within the message.
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The Administration Hub – Controls all user and program settings. The HUB is the central component that stores registry and account information. It is accessed both by the Maestro User Interface and by Maestro Tracker to store and retrieve settings. It has its own administrator user interface.
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The Maestro User Interface – The actual user interface. Individuals and groups use it to create and distribute customized email messages. It is also used to access, view, and download the collected tracking data, and to manage the Recipients Warehouse.
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In addition to LISTSERV Maestro’s three components, LISTSERV
Maestro also relies on the existence of an installation of
LISTSERV® 15.0.
LISTSERV Maestro 3.1 is installed by default with an internal system database using MySQL® 4.1.7. LISTSERV
Maestro can use a separate, external database to store its internal data. LISTSERV Maestro can also use separate databases to provide recipient lists from database tables. Supported DBMS programs for storing the system database are:
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Oracle® 8 i, 9 i, 10 g, and compatible versions
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DB2® V7.2, V8.2, and compatible versions
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MySQL® 4.x and compatible version, as well as 3.23.42 and later 3.23x builds
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LISTSERV and LISTSERV Maestro also require access to one or more SMTP servers to perform the actual delivery of email jobs for LISTSERV Maestro and LISTSERV. Any standards-compliant SMTP server will work.
The three LISTSERV Maestro components, LISTSERV, the SMTP server(s), and the optional database(s) may be installed on any combination of hosts, from one single host shared by all components to six or more dedicated hosts, one for each component (it is possible to have multiple LISTSERV servers and multiple SMTP servers). For more information on host restrictions, installing LISTSERV Maestro, and starting and stopping the LISTSERV
Maestro service, see the LISTSERV Maestro Installation Manual. For more information on preparing databases to work with LISTSERV Maestro, see the LISTSERV Maestro Administrator’s Manual.
Depending on the operating system of the client used for the access, the following browsers are supported when accessing the Maestro User Interface or Administration Hub:
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Client with Windows – Microsoft® Internet Explorer 5.5 or later, Mozilla® 1.0.0 or later, other browsers based on a compatible Mozilla version (e.g., Firefox 1.0 or later, Netscape® 7.0 or later).
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Client with Linux – Mozilla® 1.0.0 or later, other browsers based on a compatible Mozilla version (e.g., Firefox 1.0 or later, Netscape® 7.0 or later).
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To access the Maestro User Interface or the Administration Hub, we strongly recommend that only Windows, Linux, or Mac OS X is used with the browsers and browser versions listed. Other operating systems, browsers, or browser versions are
not supported.
The client does not necessarily have to have the same operating system as the LISTSERV Maestro server. A Linux client can be used to access LISTSERV Maestro on a Windows server and vice versa. Similarly, the different components of LISTSERV Maestro may run on different operating systems, if they are installed on separate servers. For example, the Maestro User Interface and Administration Hub components may be installed on a Windows server, while the Maestro Tracker is installed on a Linux server.
Important: Recipients of email being tracked by LISTSERV
Maestro may use whatever browser they wish to access the URLs contained in the messages sent by LISTSERV Maestro. Tracking occurs no matter which browser is used by email recipients.
The first thing to understand is that LISTSERV Maestro’s functionality centers on characterizing the various parts of an email “job.” A “job” refers to all of the elements that make up the creation, scheduling, delivery, and tracking of customized email messages. Throughout the LISTSERV
Maestro documentation, “job”, “email job”, and “mailing” are used interchangeably and represent the same thing – the summation of the multiple functions that make up the definition and distribution of customized email messages.
Next, The LISTSERV Maestro Interface contains two main features that enable users to easily navigate from one area to another. These two features are the
Toolbar and
Dashboard. The following sections describe each in detail.
The Mail Job menu lets you create a new job, view a list of open jobs (jobs that you have not finished setting up the criteria for), view a list of ongoing jobs (jobs that repeat), and a list of completed jobs. The options available vary depending on where you are in the application and what function you are performing. The possible options are:
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Import – Import a previously archived job from the archives.
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Open Jobs – Display the list of open jobs that have not been authorized for delivery.
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Ongoing Jobs – Display the list of ongoing jobs that are authorized for delivery and that are currently being processed or awaiting delivery.
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Completed Jobs – Display the list of completed jobs that have been delivered or closed after a delivery failure.
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Job Info – Define the general information of the email job, such as the job title.
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Copy Settings From Other Variant – Copy the job definition settings from another variant job of the same A/B-split job to the current variant job. The copied settings will include the message definition, tracking definition, sender definition, and test delivery definition.
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Authorize Delivery – Authorize the job for delivery.
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Team Collaboration – Define the team collaboration settings for the job.
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Revoke Send Authorization – Revoke the delivery authorization of the job.
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Stop Sending – Stop delivery of the job.
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Close Job – Close the job in its failed state.
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Retry Sending – Retry the delivery of the failed job.
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Resume Sending – Resume the delivery of the job to the pending recipients.
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Move Job to Archive – Move the selected mail job to the archive. An archived job will no longer be accessible in the normal LISTSERV Maestro User Interface; it will appear as if the job was deleted. Only the LISTSERV Maestro administrator can import an archived job. Also, an imported job will be “frozen” into the state that it had when it was initially archived (for example, no more tracking events will be collected for this job).
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Select All – Select all jobs in the current job list.
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Enable Multiple Job Actions – Enable the multiple job actions. Checkboxes will appear next to every job, allowing multiple job selection, and the Multiple Job Actions menu will be displayed.
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Note: By default, multiple job actions are disabled and the menu contains only the
Enable Multiple Job Actions option. By selecting this option, multiple job actions become enabled, which has two effects: The menu now contains more options (with various actions that can be applied to several jobs at once), and in the job list, a checkbox is shown in front of each listed job. Check those jobs that you want to manipulate, then select the desired option from the
Multiple Job Actions menu. This action will then be applied to all selected jobs.
For the administrator, the multiple job actions are always enabled and can not be disabled.
The Report menu lets you create a new report, view any existing reports, and open the Delivered Jobs Statistics and Delivered Recipients Statistics reports. The options available vary depending on where you are in the application and what function you are performing. The possible options are:
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New Report – Create a new tracking statistic report.
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Reports – Display the list of currently available tracking statistics reports.
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The Recipient Warehouse menu lets you create new and manage datasets, lookup tables, and target groups. You can also edit the bounce process settings for the warehouse. The options available vary depending on where you are in the application and what function you are performing. The possible options are:
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New Dataset – Create a new recipient dataset.
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Datasets – Display a list of currently available recipient datasets.
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Datasets & Lookup Tables – Display the administrator’s page for recipient datasets and lookup tables.
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Lookup Tables – Display the list of currently available lookup tables.
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New Recipient Target Group – Create a new target group using one of the following options:
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Based on Database Access by LISTSERV Maestro – Create a new target group based on a database accessed by LISTSERV Maestro.
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Based on Database Access by LISTSERV – Create a new target group based on a database accessed by LISTSERV.
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Target Groups – Display the list of currently available target groups.
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Bounce Processing – Define the bounce processing strategy for the Recipient Warehouse.
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The Utility menu lets you create new and manage drop-in content and sender profiles; plus, it lets you change your account password. The options available vary depending on where you are in the application and what function you are performing. The possible options are:
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Upload Template – Create a new content template by uploading a content template definition file (ZIP-file).
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Drop-Ins – Display the list of currently available drop-ins.
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The Dataset menu lets you manage the datasets, categories, and members. The options available vary depending on where you are in the application and what function you are performing. The possible options are:
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Edit Category – Edit the settings of the category that is currently selected in the dataset tree.
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Create – Create hosted lists and categories using one of the following options:
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Create Category – Create a new category (either in the currently selected category or in the root of the dataset tree).
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Convert or Clone Standard LISTSERV List – Covert an existing, non-hosted LISTSERV list into a Hosted LISTSERV List or creates a Hosted LISTSERV List as a clone of an existing non-hosted LISTSERV list without changing the original list.
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Refresh and Manage Linked LISTSERV Lists – Define which of the non-hosted LISTSERV lists at the LISTSERV server to include in the dataset as Linked LISTSERV Lists. This option will also refresh the settings of the already linked LISTSERV lists by reading their current settings (as defined in the list headers) from LISTSERV so that LISTSERV Maestro will be aware of any changes to the lists.
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Tree Structure – Manage operations in a dataset tree using one of the following options:
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Cut – Cut the selected category from the dataset tree in preparation for a Cut & Paste operation (more precisely, the node will be marked as “cut”, but it will only be removed from its current parent node once you select Paste in another node).
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Copy (Categories Only) – Copy the selected category (and its subcategories) in the dataset tree in preparation for a Copy & Paste operation (more precisely, the category will be marked as “copied”, but it will only be created once you select Paste in another node).
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Note: Any hosted lists in the category or sub category will not be copied.
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Paste – Paste a node into the currently selected node or root of the dataset tree. The node to paste must have been marked for “cut” or “copy” (see the Cut and Copy options above).
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Clear Cut/Copy State – Clear the current “cut” or “copy” state and unmarks the node that was to be “cut” or “copied” (see the Cut and Copy options above).
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Delete Dataset – Delete the dataset, including all members and lists contained within it.
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Delete Category – Delete the category that is currently selected in the dataset tree.
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The Hosted List menu contains options that are related to the hosted list currently selected in the dataset tree. The options available vary depending on where you are in the application and what function you are performing. The possible options are:
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Tree Structure – Manage operations in a dataset tree using one of the following options:
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Cut – Cut the selected hosted list from the dataset tree in preparation for a Cut & Paste operation (more precisely, the node will be marked as “cut”, but it will only be removed from its current parent node once you select Paste in another node).
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Clear Cut/Copy State – Clear the current “cut” or “copy” state and unmarks the node that was to be “cut” or “copied”
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Delete List – Delete the hosted list with all subscribers.
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The Linked LISTSERV List menu contains options that are related to the Linked LISTSERV List currently selected in the dataset tree. The options available vary depending on where you are in the application and what function you are performing. The possible options are:
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List Configuration – Open the corresponding LISTSERV Web Interface page for management of the selected Linked LISTSERV List.
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Convert To or Clone As Hosted List – Convert the selected Linked LISTSERV List into a Hosted LISTSERV List or clone a Hosted LISTSERV List from it (cloning will not change the original Linked LISTSERV List).
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Manage Linked LISTSERV Lists – Define which of the non-hosted LISTSERV lists at the LISTSERV server to include in the dataset as Linked LISTSERV Lists.
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Tree Structure – Manage operations in a dataset tree using one of the following options:
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Cut – Cut the selected Linked LISTSERV List from the dataset tree in preparation for a Cut & Paste operation (more precisely, the node will be marked as “cut”, but it will only be removed from its current parent node once you select Paste in another node).
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Clear Cut/Copy State – Clear the current “cut” or “copy” state and unmarks the node that was to be “cut” or “copied”
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Remove Link to LISTSERV List – Remove the link to this LISTSERV List (removes the Linked LISTSERV List node from the dataset tree and the actual list at LISTSERV will remain the unchanged).
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The LISTSERV menu takes you to specific areas in the LISTSERV Web Interface. The options available vary depending on where you are in the application and what function you are performing. The possible options are:
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Server Reports – Contains options for reports in the LISTSERV Web Interface.
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The Back To menu is a quick way to return to the previous screen or to one of the recently visited screens. The possible options are:
The Preferences menu contains options for defining various user preferences. The possible options are:
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User Interface – Contains options for defining preferences for the User Interface.
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Display – Define the display preferences for the User Interface.
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Mail Jobs – Contains options for defining job-related preferences.
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New Mail Job – Define the preferences for a new job, including the team collaboration preferences.
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Recipients – Define the preferences for the recipient definition of a job.
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Content – Define the preferences for the content definition of a job.
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Tracking – Define the preferences for the tracking definition of a job.
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Delivery Test – Define the preferences for the delivery test of a job.
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Scheduling – Define the preferences for the schedule definition of a job.
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Reports – Contains options for defining preferences for reports.
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New Report – Define the general tracking report preferences.
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Datasets – Contains options for defining recipient dataset preferences.
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Team Collaboration – Define preferences for the team collaboration settings for recipient datasets.
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The Logout menu logs you out of the LISTSERV Maestro Interface. For a user account that is not part of an identity, then this menu appears as a single item, which, if you click on it, allows you to log out from LISTSERV Maestro. For a user account that is part of an identity, then this menu has the following options:
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Switch Account – Switch to a different account in the same identity (without the need to logout and login again).
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The Help icon is used to access the help associated with the current screen.
The opening screen of LISTSERV Maestro’s interface is called the Dashboard, providing a quick summary of what has happened recently and what is due to happen in the future.
The Dashboard contains five sections that may be displayed, hidden, or rearranged. This allows for a convenient and easy way to customize the information shown, making it possible for you to see what is most important to you.
Note: The administrator has the option to show a summary of all user accounts, certain user accounts, or just your user account on the Dashboard.
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Currently in the System – This section contains the general statistics for your account, such as jobs in progress, number of jobs completed, etc.
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Recently Visited – This section provides shortcuts to the most recently used jobs, reports, etc., making it easy for you to resume work in one area if you interrupted it to visit another area. The areas visited may also be available in the Back To menu on the Toolbar
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Jobs Due Next – This section contains a list of jobs that are currently open and that are due next for authorization. This section does not show any jobs that have a “Authorize Due By” date configured.
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Current and Upcoming Deliveries – This section contains a list of jobs that are currently being delivered and that are scheduled for an upcoming delivery. From this section, you can also view any failed jobs that have yet to be closed or re-opened.
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Recent Deliveries – This section contains a list of jobs that have been recently delivered and jobs that have attempted delivery but failed.
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To update the data displayed on the Dashboard, click the Refresh link. The date and time of the data being viewed is shown next to this link.
To rearrange the order in which the sections are displayed on the Dashboard, click the up or down arrows that are located in the top and bottom right corners of each section.
To hide or show a section, click the Hide/Show Dashboard Sections link. This link opens the Hide/Show Dashboard Sections screen. To show a section, check the box associated with that section. To hide a section, uncheck the box.
