Computers, Tablets and Phones:
The Changing State of Email

A Pin for Your Thoughts:
Please Participate in Our Reader Survey

LISTSERV in the Cloud:
Spotlight on ListPlex

LISTSERV Maestro Tech Tip:
Limiting Messages to Fight List Fatigue

Dear Subscriber,

In this issue, you can learn about the changing state of email and how to better reach your subscribers in an increasingly mobile world. You also have the opportunity to share your opinions about this newsletter and help us tailor the content more closely to what you are looking for as a subscriber. Finally, don't miss your chance to take advantage of the special offers on LISTSERV HPO, LISTSERV Maestro and ListPlex that are all expiring at the end of the year.

SEND FEEDBACK »
VIEW ARCHIVES »

Time is Running Out on Two Offers, Expiring After December 31, 2012

For Current LISTSERV Maestro Customers:

Have you checked out the expanded capacity available in the new suite of LISTSERV Maestro editions? L-Soft strongly encourages that all current LISTSERV Maestro customers transition from the old, discontinued license sizes to the new editions in 2012 to ensure investment protection and, in most cases, enjoy a waiver of the upgrade fee. A member of L-Soft's sales team will be happy to discuss the new editions and the level best suited to your organization's needs.

SEE THE NEW EDITIONS »
CONTACT SALES »

For Universities and Academic Customers:

Recently, universities, which have traditionally run LISTSERV software on site with their own technical staff, have become increasingly interested in transitioning their email lists to the ListPlex hosting service. Thousands of academic discussion lists already run on the ListPlex service. As part of the ListPlex 15th anniversary, we are offering universities and other academic organizations a special migration package with 90 percent savings on delivery fees.

READ ABOUT SPECIAL OFFER »
READ ABOUT LISTPLEX »

Try LISTSERV HPO for Free

Whether or not you're currently running LISTSERV, you can experience the power of LISTSERV HPO – the full, unlimited enterprise version – for free for one month. LISTSERV HPO is designed for faster and more efficient handling of large email lists, databases and sites. Give it a spin and see what the added speed can do for you.

LEARN MORE »

Opt-In – Like – Follow – Subscribe

Be sure you don't miss a beat with the latest L-Soft and LISTSERV news. Take your pick of ways to keep current.

	L-Soft's Opt-In Center
	EmailBits Microblog
	LISTSERV on Facebook
	L-Soft on Twitter
	L-Soft's YouTube Channel

Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231
USA

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm
Sweden

By Ben Parker,
Chief Corporate Consultant, L-Soft

You've got mail ... on your computer, on your tablet, on your phone. Email messages today simply aren't what they used to be. With each new technological leap, we, as email senders across every channel, need to reevaluate how today's subscribers take in and process our messages. And it's not just email. Use of Facebook, Twitter and other social media is growing daily, so quickly, in fact, that plain SMS text messaging is actually declining.

READ MORE »

By L-Soft Staff

We appreciate that you are a LISTSERV at Work reader and would like to hear how well the newsletter is meeting your information needs. Please take our confidential two-minute survey and let us know. Your input is important to help us improve the newsletter and tailor the content more closely to what you, as our readers, are looking for. As a thank-you gift for participating in the survey, you will receive a limited-edition LISTSERV® lapel pin.

TAKE READER SURVEY »

By L-Soft Staff

Did you know that LISTSERV has been available as a hosted service since 1995 and in the cloud since 1997, long before the buzzwords "cloud computing" and "software as a service" existed? L-Soft has provided basic shared-server hosting for email lists since 1995, beginning with EASE, and dedicated virtual server hosting with the introduction of ListPlex in 1997.

READ MORE »

Q: How can I modify the duration of the LISTSERV web interface login cookies?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

By default, when a user logs in to the LISTSERV web interface, the web browser stores a login cookie. As long as the cookie is present, the web interface does not require the user to log in again. However, some LISTSERV sites may require login cookies to expire after a specific amount of time. The LISTSERV template system makes cookie expiration time easy to set on either a per-user or sitewide basis.

READ MORE »

Q: How can I limit the number of messages that my subscribers receive from LISTSERV Maestro?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

Savvy senders know to pay attention to "list fatigue". Fatigue sets in when a subscriber receives too much mail from your email campaign, and the result is usually deletion of the message, an unsubscribe request, or – worse yet – a spam complaint. The fatigue threshold varies widely depending on the subscriber base and the nature of the message content. Subscribers to a daily news digest may expect a message in their inbox every morning, while subscribers to an email marketing list probably don't.

READ MORE »