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In this issue, you'll learn about five easy ways to improve your response rates and discover how LISTSERV is the original social media. Remember to follow us on all of our social media channels, and thank you for being a LISTSERV at Work reader.

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Table of Contents

Five Ways to Improve Your Response Rates

By Jani Kumpula and Susan Brown Faghani
L-Soft

Email marketers often wonder about benchmarks and how their open-up and click-through rates compare with others. While it may sound appealing to be able to do a quick numerical comparison to assess the success of a campaign, this is usually not the most worthwhile exercise because average response rates vary so widely across different industries, businesses and types of campaigns. Instead, the more important focus should be on following a few key best practices to consistently improve the response rates for your particular situation and unique audience. Here are five quick tips to help you do just that.

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LISTSERV: The Original Social Media

By Theresa Sintetos
Social Media Specialist, L-Soft

Top Gun was in theaters. Prince's "Kiss" was on the radio. Alf was on television. It was 1986. The Internet was in its infancy. The World Wide Web would not be invented for another three years, but the original social media had already emerged in LISTSERV®.

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LISTSERV Tech Tip

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

In a previous tech tip, we looked at how to connect LISTSERV to an existing database containing recipient email addresses. Both of the methods described in that tech tip rely on LISTSERV making a connection directly to the DBMS. Now, we'll look at how to configure LISTSERV to retrieve subscribers from a web services API using standard tool sets like SOAP and XML.

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LISTSERV Maestro Tech Tip

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

The team collaboration feature in LISTSERV Maestro provides an excellent way to share the work on mailings among a group of users, such as members of a department and so on. However, this feature can also have a few unexpected aspects. Let's take a look at a few scenarios and how to take advantage of team collaboration defaults to make group management more smooth.

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Contact L-Soft

L-Soft international, Inc.
7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814
USA

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm
Sweden

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