In Control: What Evolving Webmail
Means for Senders

The Mailys 2013:
DEERHOUND-L Wins September Voting

Subscriber Targeting and Analytics:
Recipe for Results

LISTSERV Tech Tip:
Using DQL and DBMS Lists

Dear Subscriber,

In this issue, you'll discover what the latest evolutions in web-based email mean to you as a sender, get a sneak preview with an opportunity to comment on the new L-Soft website and learn which email list won the first month of voting in The Mailys 2013. You will also discover the benefits of L-Soft's email marketing and analytics solutions. Our expert-authored tech tips provide insights on DQL vs DBMS-based LISTSERV lists and how to use the drop-in content feature in LISTSERV Maestro.

SEND FEEDBACK »
VIEW ARCHIVES »

Preview L-Soft's New Website

L-Soft is always looking to improve its website to make it as user-friendly, informative and effective as possible for our current and future customers and other visitors. You can be among the first to preview the upcoming website and provide feedback to help improve it. Just browse around the site, then click on the feedback icon to share any comments or areas for improvement. As a thank-you gift, you will receive a timeless LISTSERV t-shirt.

VISIT PREVIEW SITE »

L-Soft's Product Update List:
Stay Up-to-Date with Your Solution

Do you want to make sure that you're always current with your L-Soft solution? There's a list for that. L-Soft's product update list keeps customers informed about all new versions, level sets and patches. Being subscribed guarantees that you will receive all important announcements as they become available.

SUBSCRIBE »

Opt-In – Like – Follow – Subscribe

Be sure you don't miss a beat with the latest L-Soft and LISTSERV news. Take your pick of ways to keep current.

	L-Soft's Opt-In Center
	EmailBits Microblog
	LISTSERV on Facebook
	L-Soft on Twitter
	L-Soft's YouTube Channel

Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231
USA

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm
Sweden

By Outi Tuomaala,
Vice President, Marketing, L-Soft

The three most popular web-based email services have been busy in recent months. By streamlining their interfaces, upgrading existing functions, integrating additional services (such as voice-over-IP and social media connections) and providing mobile access, usability has been greatly improved. Better spam handling and categorizing of incoming messages have also been added to help users keep their inboxes under control.

READ MORE »

By L-Soft Staff

In a close first month of voting in The Mailys 2013, a discussion list about Scottish Deerhounds managed to edge out the win over a forum for New York City school library personnel, and becoming the first of the five finalists eligible for the grand prize. Congratulations to DEERHOUND-L!

The Mailys 2013 - September Results (Top 3)

DEERHOUND-L   45.87% NYCSLIST   43.62% GUNROOM   6.31%

October voting has now begun and will determine the next finalist. Please remember that even though voting is already ongoing, The Mailys 2013 is open for additional nominations. There are four more chances to become a finalist, and the vote counters will be reset at the beginning of each month. If your favorite email discussion list or newsletter is not yet among the nominees, get it into the running and nominate it! You may even win a trip to Stockholm, Sweden, and meet Eric Thomas, the inventor of LISTSERV.

NOMINATE »
VOTE »

By Susan Brown Faghani,
Manager, Marketing and Sales Communications, L-Soft

As email list communicators, it's clear that tailoring our messages and campaigns to the demographics and preferences of our subscribers brings stronger relationships and better outcomes. And of course, we all want to avoid the proverbial "special offer on beach umbrellas" email being sent to people in the Arctic.

READ MORE »

Q: How can I use LISTSERV with my existing database?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

If you're installing LISTSERV in an environment that already has an available database server, you may want to use that DBMS for LISTSERV list subscriptions. In this tech tip, we'll discuss two different ways of connecting LISTSERV to an existing DBMS. Each method has different advantages and limitations.

READ MORE »

Q: What exactly is drop-in content and how do I use it?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

LISTSERV Maestro has a number of features intended to save you time and effort as well as reduce mistakes when preparing and sending mail jobs. One such feature is drop-in content. Drop-in content is simply pre-defined, prepared content that can be easily substituted into your message, hence the name.

READ MORE »