Engage Your Subscribers on the Go with the New LISTSERV Maestro 7.0

By L-Soft Staff

Creating, managing and tracking highly targeted email marketing campaigns just got easier – even when you're on the go – with the release of LISTSERV Maestro 7.0, the brand new version of L-Soft's email marketing and analytics solution. With greatly improved support for a range of touch devices in this new version, it's a breeze to stay on top of your subscriber newsletters, announcements and other communications, from wherever you may be.

Key new features in LISTSERV Maestro 7.0, which is available as licensed software or a hosted cloud service, include:

Support for Touch Devices: The updated LISTSERV Maestro user interface features greatly improved support for tablets and other touch devices for more convenient campaign management and access on the go.

Responsive HTML Templates: The HTML newsletter templates have been redesigned to take advantage of the latest fluid and responsive HTML design principles for an improved experience for mobile subscribers.

Custom HTML Templates: The enhanced WYSIWYG template editor now allows for the creation of your own responsive HTML templates with the help of fluid design widgets that adapt the layout to screens of any size.

Improved Tracking Reports: The tracking reports now include statistics about average open, click, bounce and unsubscribe rates over time, making it easier to compare the success of individual email marketing campaigns.

Subscriber Segments: The improved subscriber filtering capabilities now allow for easy creation of reusable subscriber segments based on profile fields or past behavior like opening or clicking on a link in a previous message.

Message Sequences: The subscriber segments can be used to create follow-up messages to subscribers who opened or clicked on a link in a previous message, allowing for easier management of automated drip campaigns.

Automatic Notifications: Campaign administrators can sign up for automatic notifications via email, including post-delivery tracking reports, weekly or monthly statistical summary reports and weekly recipient warehouse health reports.

Additional Resources

LISTSERV Maestro Email Marketing Software
http://www.lsoft.com/products/maestro.asp

LISTSERV Maestro Feature Checklist
http://www.lsoft.com/products/maestro_checklist.asp

New in LISTSERV Maestro 7.0
http://www.lsoft.com/products/maestro_70.asp

LISTSERV Maestro 7.0 Press Release
http://www.lsoft.com/news/2016/maestro70-us.asp

Subscribe to LISTSERV at Work.