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How to Build your Opt-In Email List
"How do we get people to give us permission to send them email marketing messages?" is the most common question I hear from L-Soft's email marketing seminar attendees.
To get customers and prospects to sign up for your email advertising or newsletter deliveries, consider these five tips for a successful opt-in strategy.
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L-Soft Launches European
Email Marketing Advisory Services
L-Soft now offers email marketing advisory services for its European clients. These services are personalised workshops, where you and your organisation will learn how to conduct marketing using email. Based on your specific needs, we will offer suggestions on how you can create the most effective marketing strategy to meet your business goals.
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L-Soft Interviews Kristi Hughes,
Director of Communications at WorldWIT
WorldWIT, hailed 2004 Woman's Business Association of the Year, is a global resource for women in business, offering on and offline services and discussion communities for professional women to network, mentor, and learn on a local and global level.
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Q: How can I get LISTSERV to check messages for spam?
Answer by Françoise Becker
VP of Software Engineering, L-Soft
LISTSERV 14.3 Classic and HPO include an "exit point" that allows you to use a third-party spam filter to scan messages processed by LISTSERV. The box below provides an example using SpamAssassinTM.
Three main tasks need to be accomplished in order to enable spam filtering in LISTSERV.
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To submit questions for future issues of the newsletter, please contact editor@lsoft.com.
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In the Next Issue |
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We wish our readers a great summer. Look for your next issue of LISTSERV at Work in the fall. And remember to submit your nominations for this year's LISTSERV Choice Awards competition.
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ACOR Wins Top Honor
in LISTSERV Choice Awards
The Association of Cancer Online Resources (ACOR), an Internet-based public charity that operates the largest assembly of cancer-related email lists on the Internet, won the Grand Prize for 2004-05, the inaugural year of the LISTSERV Choice Awards.
MORE >
PRESS RELEASE >
RECAP OF 2004-05 WINNERS >
L-Soft Announces 2005-06 LISTSERV Choice Awards Program
The inaugural LISTSERV Choice Awards proved to be a tremendous success. The competition provides the only industry recognition |
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of all types of email lists, email marketing campaigns and mailings. Now L-Soft is launching the second year of the LISTSERV Choice Awards, with streamlined categories and exciting prizes. All LISTSERV email lists and LISTSERV Maestro email campaigns and mailings can participate. The categories are designed to encourage the widest participation possible. All categories are open for nominations. |
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PRESS RELEASE >
NOMINATE >
LISTSERV Choice Awards Categories |
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LISTSERV Discussion Award
Deadline: July 1, 2005
LISTSERV Newsletter Award
Deadline: October 1, 2005
LISTSERV Announcement Award
Deadline: December 1, 2005
LISTSERV Innovation Award
Deadline: February 1, 2006
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Q: How can I make sure my email messages get delivered?
Answer by Beth Stinson
Technical Writer, L-Soft
You can greatly increase the chance that your messages will be delivered by using LISTSERV Maestro's spam checker. The spam checker, available in version 2.0-2 and higher, can check the likelihood that your message might be identified as spam by pointing out problem areas in the message. Once identified, problem areas such as no text alternative for HTML messages or using exclamation points in the subject or body can be corrected, giving messages a greater chance to reach recipients.
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To submit questions for future issues of the newsletter, please contact editor@lsoft.com.
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