Issue 3, 2017
Step-by-Step Tutorial: Responsive HTML Newsletters Made Easy - Part 2
By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft

In Part 1 of this series, we took a structured approach and used easy, reusable code blocks to create a responsive HTML newsletter with a mix of one-, two- and three-column content areas. In this issue, we'll tackle another layout variant – a two-column design with a small sidebar and a larger area for the main content.

Step-by-Step Tutorial: Responsive HTML Newsletters Made Easy - Part 2

Key Changes to Canada's Anti-Spam Legislation (CASL) Coming July 1, 2017
By L-Soft Staff
CASL Changes
When CASL went into effect in 2014, it contained a three-year transition period that permitted organizations to rely on implied consent for sending commercial email if a business relationship already existed between the sender and the recipient. This was meant to give organizations time to review their email practices and to transition from implied to express consent. This transition period will come to an end on July 1, 2017, after which express consent will be required.

Ready for GDPR? Test Your Knowledge, Get the Facts
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
The European Union's General Data Protection Regulation (GDPR) will go into effect on May 25, 2018. But now's the time for people who manage email lists and subscriber databases to prepare. The GDPR requires sweeping changes to both the way personal data is collected, maintained and deleted as well as how consent to receive communications is handled. Take our five-question quiz to test your knowledge and learn more from the official resources included.

Ready for GDPR?

Why did spam get through to my list without editor confirmation?
By Ben Parker
Chief Corporate Consultant, L-Soft

In rare cases, list owners will complain that spam messages were delivered to their lists, and the editors and moderators of the lists will insist that no one confirmed these messages. So what could be going on? Have spammers found a way around the LISTSERV confirmation and approval process?

Email How-To Tip
How do I set up an auto-responder email marketing campaign?
By Robert Graf-Waczenski
Senior Applications Programmer, L-Soft

The simplest form of auto-responder is a welcome message that is automatically sent to new subscribers. If you stopped at that one message, you would be missing a huge chance. This tip is about setting up a carefully planned and tailor-made sequence of follow-up messages that is sent automatically.

Update Your Profile, Get Tailored Content
We strive to publish relevant and useful content for our subscribers and would like to ask you to take a moment to complete your missing subscriber profile fields so that we can provide you with content that's more specifically tailored to your needs and priorities. Your input is very important to us. Thank you for being a LISTSERV at Work subscriber.


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7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814

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Rosenlundsgatan 52, 2tr
118 63 Stockholm


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