Issue 3, 2018
Five Reasons to Upgrade to LISTSERV 16.5
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
If you're not running the newest LISTSERV version, you're missing out on must-have tools for compliance with the EU GDPR, which carries hefty fines for organizations of all sizes and types, and other regulations. It's an easy and important upgrade, and many L-Soft customers are already getting the benefits of LISTSERV 16.5. Here's why you need to upgrade.

Five Reasons to Upgrade to LISTSERV 16.5

Storing and Displaying a LISTSERV Privacy Policy
By Nathan Brindle
Senior Product Engineer, L-Soft
With the advent of the EU GDPR, we're sure you've noticed the many emails and website notifications regarding updated privacy policies since the regulation took effect May 25, 2018. Does the current focus on these policies have you musing about whether you should provide one for your LISTSERV site or your LISTSERV mailing list? Are you unsure exactly how to go about doing that? Rest easy, because L-Soft has anticipated this need with three new privacy policy web templates, available in LISTSERV 16.5.

Storing and Displaying a LISTSERV Privacy Policy

How can I track my subscriber activity in LISTSERV?
By Jacob Haller
Senior Support Engineer, L-Soft

List owners often want details on how the use of their mailing lists has changed over time. Have more people subscribed to the list this year than last year? When was the last time someone posted to the list? Did that controversial post last month result in people leaving the list? Did adding a link on my main web page cause an increase in new subscribers?

Email How-To Tip
How should I set up my email tracking in the GDPR era?
By Johannes Hubert
Senior Applications Programmer, L-Soft

The purview of the GDPR is the protection of personal data. If you're sending email campaigns and tracking the results, you are processing the personal data of your subscribers and need to take certain measures if you want to be fully compliant with the GDPR. Let's take a look at some different types of email tracking and what is most appropriate to use in the GDPR era.

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7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814

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118 63 Stockholm


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