LISTSERV 15.5 Released
L-Soft announced the release of LISTSERV 15.5, featuring support for RSS abstracts and the capability to connect to LDAP servers to authenticate user logins, insert LDAP attributes in mail-merge distributions and implement dynamic queries.
NEW IN LISTSERV 15.5 >
PRESS RELEASE >
Transfer Builds Bridges Between
Business World and School Life
Have you visited a school lately? What real-world information and advice would you share with students who will soon be entering the working world? L-Soft reaches out to young people through its relationship with Transfer, a Swedish non-profit organization founded with the mission to transfer knowledge from the business world to schools. Transfer is the organizational hub connecting the business community with teachers and students in high schools.
EmailRules Members Voice Opinions
If you have not yet explored EmailRules, L-Soft's new discussion community about opt-in email marketing and email list communication, take a moment to see if EmailRules could be for you. L-Soft recently conducted a Web survey among the early subscribers to gauge their expertise level and interest in email topics. The survey results are now available and point to a diverse subscriber base with varied experiences using email lists.
SUBSCRIBE TO EMAILRULES >
BROWSE ARCHIVES >
VIEW SURVEY RESULTS >
Q: Why is it important that LISTSERV can now work with LDAP?
Answer by John Harlan
Vice President, Computer Services, L-Soft
As a means of organizing directory data elements and making them available through fully authenticated queries, the Lightweight Directory Access Protocol (LDAP) has been steadily growing in popularity since its introduction more than a decade ago. Organizations worldwide have adopted LDAP as the basis for their directory services, more often than not in an effort to implement a point "single sign-on" (SSO) allowing users to log in once for access to networked resources distributed across multiple systems, often in multiple locations.
Double Opt-In As a Power Practice
As email marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and double opt-in processes. Most legitimate email marketers place permission among the top best practices. Double opt-in, or double- confirmed opt-in, is the gold standard. When these processes are implemented, everyone wins.
L-Soft Discusses Email Testing
at Email Marketing Conference
L-Soft's Lars Nordstrom presented and led a discussion of "A/B Split and Multivariate Testing for Email Marketing" at the Internet Marketing Conference in Stockholm, Sweden, November 29-30. The conference focused mainly on web analytics, email testing, website and marketing optimization, and email marketing analysis, featuring top speakers and experts from more than a dozen countries.
Update on LISTSERV Choice Awards
A big "thank you" to everyone who submitted a nomination to this year's LISTSERV Choice Awards. We had active participation with
great diversity among the nominees.
THIS YEAR'S NOMINEES >
PREVIOUS WINNERS >
Q: I have several LISTSERV Maestro accounts in different groups. Is there an easy way to switch between different accounts?
Answer by Françoise Becker
VP Software Engineering, L-Soft
The LISTSERV Maestro site administrator can set up an "identity" for you to let Maestro know that all the different accounts belong to the same individual. Once this is set up, you can log in once, under one account, and then switch back and forth between all of your accounts. If the site administrator also maps an email address to your identity, you can also switch back and forth between LISTSERV Maestro and the LISTSERV Web Interface.
Refer a Colleague
Do you have a friend or colleague who would be interested in LISTSERV at Work? Use our form to refer them to L-Soft's newsletter; subscriptions are only issued after the subscribers confirm through a double opt-in procedure.
REFER A COLLEAGUE >
LISTSERV at Work - Quickpoll
How do you prefer to read LISTSERV discussion list messages?