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Build Your Email Communication Skills: Join a Free Course
By L-Soft Staff
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Your communications are important and so are your email skills. We're here to help with a new online course. This self-paced, 8-week course is free and open to anyone who would like to build knowledge and learn how to create all types of email marketing and outreach campaigns with the LISTSERV Maestro platform. Each week, you'll receive a short email with links to a group of video tutorials, each focusing on key email communication tasks and topics.
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You'll learn how to:
- Manage subscriber lists, profile fields and target groups
- Work with email content, templates and landing pages
- Measure, analyze and optimize email performance
- Work with A/B-split testing, automation and drip campaigns
- And much more ...
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Alphabet Soup: Stay Compliant with SPF, DKIM and DMARC
By L-Soft Staff
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People who administer email lists and send email marketing and outreach campaigns need to be up-to-date on all privacy, security, authentication and other important best practices. That said, from time to time, different ESPs implement new policies that may require action, in this case Gmail and Yahoo, so be well prepared before 2024 when the new requirements go into effect.
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LISTSERV® vs Freeware: See How They Stack Up
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
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Planning to manage your email lists on-premises? The LISTSERV® platform provides options for any need in a reliable, flexible and secure solution with more than 35 years of worldwide use by organizations of all types. Keep your audiences engaged with discussion groups, email newsletters, announcements and more.
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Q: |
How can I modify the duration of LISTSERV login cookies? |
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By Jacob Haller
Senior Support Engineer, L-Soft
By default, when a user logs in to the LISTSERV web interface, the web browser stores a login cookie. As long as the cookie is present, the web interface does not require the user to log in again. However, some LISTSERV sites may require login cookies to expire after a specific amount of time. This tip shows how you can modify the expiration time on a per-user or sitewide basis.
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Q: |
How can I create landing pages for my email campaigns? |
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By Johannes Hubert
Senior Applications Programmer, L-Soft
Landing pages are a well established concept often used in newsletters, email marketing and outreach campaigns. They are designed to guide the user into taking specific actions or to provide additional information that can't fit in the email itself. This tech tip shows how to set up landing pages, including the benefits of using the integrated landing page feature in LISTSERV Maestro.
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How Did You Like This Issue?
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L-Soft international, Inc.
7550 Wisconsin Ave, Suite 400
Bethesda, MD 20814
USA
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L-Soft Sweden AB
Fatburs Brunnsgata 5
118 28 Stockholm
Sweden
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© L-Soft 2023. All Rights Reserved. |
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