The Anatomy of a Successful Email Newsletter


Email newsletters can be one of the most impactful ways of communicating with your audiences, but only if done well. So what makes a good newsletter for optimal engagement? Let’s take a look at the building blocks of a successful email newsletter and why each of them is important. Mouse over or tap on each component for insights and tips on how to craft your email newsletter for top performance.



Sender Identity
Subject Line
Preheader Text




Header
Layout
Content
CTAs
Footer
Social Media Sharing

Unsubscribe Link



Email List Software Comparison: LISTSERV vs LISTSERV Maestro



The type of solution that you need in order to send email newsletters depends on your objectives and requirements. In any case, look for a professional solution with automated list management and a library of responsive HTML newsletter templates to help you get started. For more advanced needs, make sure that your solution has a built-in subscriber database with capabilities to customize your content based on each subscriber’s profiles and preferences. Also make sure that your solution offers detailed open-up, click, conversion and social media sharing metrics that allow you to get in-depth data about the performance of your email newsletters. This ability to measure the success of your campaigns, to test what works best with your unique audience and to optimize future messages based on past results is what makes email newsletters so impactful.



LISTSERV vs LISTSERV Maestro



LISTSERV LISTSERV Maestro
Email List Management

Yes

Yes

Newsletter Templates

Yes

Yes

Built-In Subscriber Database

No

Yes

Segmentation and Targeting

No

Yes

Reporting and Analytics

No

Yes

Email Automation

No

Yes





Video Tutorials: Creating Email Newsletters in LISTSERV and LISTSERV Maestro




LISTSERV


How do I create a LISTSERV newsletter?

How do I create or modify HTML newsletter templates in LISTSERV?


LISTSERV Maestro


How do I use the built-in email newsletter templates in LISTSERV Maestro?

How do I customize the built-in email newsletter templates?

How can I create my own newsletter templates from scratch?

How can I import an externally created newsletter into LISTSERV Maestro?














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