Case Studies: Adinfonitum

For more than 10 years, Adinfonitum has provided unparalleled database technology, powerful online marketing tools and online direct marketing expertise to Fortune 1000 clients who desire significant incremental gains in market share, database growth, profits, ROI and customer lifetime value. Adinfonitum's technologies and expertise have helped marketers identify prospects, capture and evaluate patterns of customer behavior and apply this information to efficient targeting of customer segments.

For several years, Adinfonitum has used L-Soft's LISTSERV^® High Performance Option email list management software as well as LSMTP^® mail delivery software to create email messages that are highly personalized with information from their powerful back-end database. The company utilizes these products for weekly mailings for a number of Fortune 1000 clients, inserting very sophisticated provisional text into the messages based on stored customer information. Typical jobs have over 100 blocks of text and are mailed to more than 500,000 subscribers. Scripts generate most of the content automatically.

"By choosing LISTSERV, we were seeking the ability to insert dynamic content into each email with data coming directly from the database. For LSMTP, we were expecting speed and speed is what we got," said Kurt Dicus, Managing Partner of Adinfonitum. "The bounce processing capabilities we were after turned out to be even better than expected. We've had nothing but great experiences with L-Soft software and the professional people behind it. The products have exceeded our expectations in terms of both functionality and speed."

Case study written in May 2004 with the help of Kurt Dicus.

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