Resources > Save Time and Strengthen Your LISTSERV Communications

Save Time and Strengthen Your LISTSERV Communications

See How "Five Fall Fundamentals" Benefit Your Organization and Users

By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft

Whether you work in the education, government, organization, business or another sector, these helpful and easy-to-implement tips and strategies will bolster your email communications and help you make the most out of your LISTSERV platform.

Save Time and Strengthen Your LISTSERV Communications

Streamline Subscription Management

Automated Opt-In: Use the subscription functions in LISTSERV to easily manage sign-ups to reduce manual effort and ensure that your lists are up to date.
Self-Service Options: Enable users to manage their own subscriptions (e.g., subscribe/unsubscribe) through user-friendly opt-in preferences.

Resource:
https://www.lsoft.com/news/2023/double-optin-30-years-listserv.asp

Boost Collaboration and Elevate Knowledge

Segmentation: Create and manage a wide range of groups with many topics within your organization and beyond. Prioritize collaboration, target messages more effectively and reduce irrelevant emails.
Email Archives: Make the most of LISTSERV archiving features to keep a log of all messages sent to the list, providing a goldmine of helpful information and fostering knowledge exchange and ensuring compliance with organizational policies.

Resource:
https://www.lsoft.com/resources/email/top-tips-for-effective-discussion-groups.asp

Connect and Create with Templates and Personalization

Message Templates: Implement eye-catching email templates for your recurring communications. This saves time and ensures consistency in branding and familiarity among your organization's users.
Personalization: Take advantage of proven LISTSERV features to tailor messages with the recipient's name and other relevant details to boost engagement.

Resource:
https://www.lsoft.com/resources/email/best-practices-for-listserv-newsletters.asp

Grow Your Skills with a Free Email Courses

User Training: Take advantage of free courses for your users on how to use LISTSERV effectively, for instance, how to subscribe or unsubscribe, manage settings and follow best practices for email communications.
Documentation: Maintain up-to-date documentation and FAQs to help users troubleshoot common issues on their own.

Resource:
https://www.lsoft.com/courses/courses.asp

Ensure Compliance and Security

Opt-In Requirements: Check that all subscribers have opted in to receive communications and comply with regulations like GDPR, CASL and CAN-SPAM.
Data Security: Implement and regularly review security measures to protect subscriber data and prevent unauthorized access.

Resource:
https://www.lsoft.com/resources/optinlaws.asp

Happy communications and let us know how we can support your LISTSERV initiatives!