Communicate, Collaborate, Connect:
Support Key Goals with LISTSERV Technology for NGOs, NPOs and Associations
Hardworking organization-based communicators and IT professionals like you deserve a reliable, secure and efficient email communication platform.
The range and impact of organizations are both broad and profound, for instance:
- An NGO focused on global sustainability benchmarks and pitfalls
- An association for health professionals to share evolving best practices
- A not-for-profit charitable entity raising awareness of school safety
Communication is key. And it can be especially challenging if you're juggling email, chats, social media posts, video meetings and more.
We're here to help with tech, tools, tips and best practices. So let's take a look at how LISTSERV® email list and email marketing outreach technology can help you simplify and unify your key communications, engage stakeholders and advance your important goals.
"The L-Soft products are cost-effective and easy to use. They empower users and owners to efficiently share and receive information through ongoing discussion, alerts and newsletters."
Nicole Ambrose – United Way
Make It Easy for Your Email List Subscribers
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Empowering Active, Self-Chosen Participation |
Give your audiences control over their email preferences. With LISTSERV, people can easily manage their subscriptions. They can decide which lists to join and when to leave. Choose whether your email communications will be available to the public or private based on your organization's policies. Each list that is configured for public viewing is available in the online LISTSERV archives, a virtual goldmine of knowledge. Subscribers who want to reduce their email volume can activate the "No Mail" option and access the messages entirely online.
Action Steps:
- Share the email list home page with your subscribers.
- Enhance information access by promoting the LISTSERV list archives.
- Ensure that every list message includes a footer with a clear unsubscribe link.
Make it Easy for Your LISTSERV Owners and Administrators
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Fostering Connections, Building Professional Communities |
Organizations like yours are leading the way in facilitating meaningful discussions, informed debates and collaborative initiatives. LISTSERV software, also available as a hosted cloud service enables you to provide discussion lists and email communities to share knowledge, support and best practices focused on important topics for your teams, stakeholders and partners.
Action Steps:
- Let your communications and IT teams know about LISTSERV tools for communication.
- Make it easy to connect through a shared list address, online archives and moderation features.
- Share the free LISTSERV courses with your teams to broaden email skills.
Make It Easy for Your LISTSERV List Moderators
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Implementing Effective Moderation |
Collaborating via email with internal and external peers and stakeholders provides multiple perspectives on global challenges. To support knowledge-building and facilitate public awareness and discourse, active list management is necessary. LISTSERV moderation features help you prevent inappropriate content from reaching everyone. A moderator or a group of moderators can accept or reject subscribers' posts. Utilizing LISTSERV moderation features helps you with:
- Moderating each message before it is distributed to your entire LISTSERV email list
- Allowing subscribers to post directly to the email group and moderating or rejecting non-subscriber posts
- Moderating specific subject lines or email content
Action Steps:
- Assess the moderation needs of your discussion group and set up the moderation feature accordingly.
- Reduce the need for moderation by establishing clear membership criteria and rules for the email group.
Make It Easy for Your Communicators
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Tailoring Communications for Optimal Engagement |
The exchange of knowledge and skills builds awareness of the important work of your organization or association. Reaching out to key stakeholders and the public with clear information benefits all parties. Consistent communications with a recognized sender, an on-point subject line, a relevant message and contact details implemented with email deliverability best practices boosts your programs and initiatives.
Action Steps:
- Make sure your communication teams know about professional LISTSERV newsletter templates.
- Customize your email newsletter and announcement templates with your organization's logo, colors and details. Save the templates for repeated use.
- Reach out to contacts who have opted in to receive your newsletters and announcements to thank them.
Make It Easy for Your Organization
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Expanding Your Organization's Reach and Impact |
Working in organizations and associations like yours can be challenging and intensive. We're here to support your communications, improve access to information, foster knowledge generation and facilitate sharing within your networks. In turn, this can enhance your organization's presence and impact. Delivering targeted, engaging and compliant email messages minimizes email overwhelm. Opt-in email is your ally in communications.
Action Steps:
- Evaluate your outreach needs. Are you fully using the capabilities of LISTSERV to support your communications?
- Do you need to host a subscriber database for segmenting and targeting, automate campaigns and track performance through email metrics and analytics over time? Consider evaluating Maestro as an add-on to your LISTSERV platform or as a standalone solution.
- Ensure that your users are aware of the free email courses available from L-Soft: Learn LISTSERV and Learn LISTSERV Maestro.
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