Communicate, Collaborate, Connect: Support Key Goals with LISTSERV Technology

Make It Easy for Your Email List Subscribers

Empowering Active, Self-Chosen Participation

Give your audiences control over their email preferences. With LISTSERV, people can easily manage their subscriptions. They can decide which lists to join and when to leave. Choose whether your email communications will be available to the public or private based on your organization's policies. Each list that is configured for public viewing is available in the online LISTSERV archives, a virtual goldmine of knowledge. Subscribers who want to reduce their email volume can activate the "No Mail" option and access the messages entirely online.

Action Steps:

• Share the email list home page with your subscribers.
• Enhance information access by promoting the LISTSERV list archives.
• Ensure that every list message includes a footer with a clear unsubscribe link.

Make it Easy for Your LISTSERV Owners and Administrators

Fostering Connections, Building Professional Communities

Organizations like yours are leading the way in facilitating meaningful discussions, informed debates and collaborative initiatives. LISTSERV software, also available as a hosted cloud service enables you to provide discussion lists and email communities to share knowledge, support and best practices focused on important topics for your teams, stakeholders and partners.

Action Steps:

• Let your communications and IT teams know about LISTSERV tools for communication.
• Make it easy to connect through a shared list address, online archives and moderation features.
• Share the free LISTSERV courses with your teams to broaden email skills.

Make It Easy for Your LISTSERV List Moderators

Implementing Effective Moderation

Collaborating via email with internal and external peers and stakeholders provides multiple perspectives on global challenges. To support knowledge-building and facilitate public awareness and discourse, active list management is necessary. LISTSERV moderation features help you prevent inappropriate content from reaching everyone. A moderator or a group of moderators can accept or reject subscribers' posts. Utilizing LISTSERV moderation features helps you with:

• Moderating each message before it is distributed to your entire LISTSERV email list
• Allowing subscribers to post directly to the email group and moderating or rejecting non-subscriber posts
• Moderating specific subject lines or email content

Action Steps:

• Assess the moderation needs of your discussion group and set up the moderation feature accordingly.
• Reduce the need for moderation by establishing clear membership criteria and rules for the email group.

Make It Easy for Your Communicators

Tailoring Communications for Optimal Engagement

The exchange of knowledge and skills builds awareness of the important work of your organization or association. Reaching out to key stakeholders and the public with clear information benefits all parties. Consistent communications with a recognized sender, an on-point subject line, a relevant message and contact details implemented with email deliverability best practices boosts your programs and initiatives.

Action Steps:

• Make sure your communication teams know about professional LISTSERV newsletter templates.
• Customize your email newsletter and announcement templates with your organization's logo, colors and details. Save the templates for repeated use.
• Reach out to contacts who have opted in to receive your newsletters and announcements to thank them.

Make It Easy for Your Organization

Expanding Your Organization's Reach and Impact

Working in organizations and associations like yours can be challenging and intensive. We're here to support your communications, improve access to information, foster knowledge generation and facilitate sharing within your networks. In turn, this can enhance your organization's presence and impact. Delivering targeted, engaging and compliant email messages minimizes email overwhelm. Opt-in email is your ally in communications.

Action Steps:

• Evaluate your outreach needs. Are you fully using the capabilities of LISTSERV to support your communications?
• Do you need to host a subscriber database for segmenting and targeting, automate campaigns and track performance through email metrics and analytics over time? Consider evaluating Maestro as an add-on to your LISTSERV platform or as a standalone solution.
• Ensure that your users are aware of the free email courses available from L-Soft: Learn LISTSERV and Learn LISTSERV Maestro.

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