By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft
The LISTSERV Maestro email marketing add-on, available for both in-house and cloud hosting customers, isn't just for people in the email marketing business. It provides many features that allow you to expand your email communication capabilities and do more with email. Let's take a look at the main benefits and, more importantly, the value that Maestro can add to your existing LISTSERV platform.
A Single Solution for All of Your Communication Needs
The Maestro add-on integrates fully with your existing LISTSERV site, allowing you to use a single platform for all of your communication needs instead of relying on separate solutions from multiple vendors that aren't compatible with one another. Run your discussion groups and send your email newsletters through an all-in-one hub with a unified technical support channel for any assistance that you may require. Even if you don't have an immediate need for features like advanced target groups, A/B-split testing or job automation, it makes sense to have the tools available for when your needs expand.
A Flexible and Easy-to-Use Subscriber Database
LISTSERV Maestro features a built-in subscriber database with support for any number and type of profile fields, making it easy to use your subscriber data in new and exciting ways. You can get detailed demographic breakdowns of your subscriber base, send targeted messages to different categories of subscribers, personalize your content and trigger follow-up emails to subscribers based on previous responses. You can also connect to external customer or subscriber databases, allowing you to take full advantage of your existing data sources.
In-Depth Tracking, Reporting and Analytics
The step-by-step delivery guide makes it easy to set up your email campaign, and the in-depth analytics give you the information you need to improve the next one. You can track your performance and engagement with real-time reporting. You can also choose exactly what to track – including opens, clicks, conversions and social media shares – while deciding how much personally identifiable information to collect to ensure that you comply with all applicable data protection and privacy laws worldwide.
A Multi-User Platform Tailored to Your Team
LISTSERV Maestro is a multi-user platform and allows you to assign different roles and responsibilities for your team members, including target group setup, content creation, tracking decisions and testing. Regardless of the size and complexity of your organization, you can share tasks among users, add or limit capabilities and divvy up responsibilities among your team members any way you see fit.
A Solution that Grows with You as Your Needs Expand
While LISTSERV Maestro contains many advanced features that allow you to run customized and automated large-scale campaigns, the system is also ideal for small-scale newsletters. Regardless of how many subscribers you have, LISTSERV Maestro is licensed according to your delivery capacity needs. You can start small and rest assured that Maestro will keep up as your needs grow.
If any of this sounds intriguing and if you want to get the most out of your investment in LISTSERV, reach out to our knowledgeable staff for guidance and assistance about adding Maestro to your current LISTSERV platform.
LISTSERV is a registered trademark licensed to L-Soft international, Inc.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.
All other trademarks, both marked and unmarked, are the property of their respective owners.