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By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft
LISTSERV Maestro 11.0, available soon, makes it easier than ever to integrate the Maestro add-on with your existing LISTSERV platform, combining all of the features of LISTSERV with the extensive database, targeting and analytics capabilities of LISTSERV Maestro. This allows you to maintain the existing functionality of your LISTSERV lists, while adding the extra benefits of Maestro to your site.
Let's take a closer look at a few of the many benefits you can gain with this "hybrid" option:
Hybrid lists allow you take advantage of your existing LISTSERV lists and augment them with the extensive email marketing, database, targeting and analytics capabilities of LISTSERV Maestro. You can automatically import all of your LISTSERV lists into LISTSERV Maestro, saving you time and effort. Hybrid lists bring you the best of both worlds by allowing you to maintain the existing functionality of your LISTSERV lists – including all discussion, moderation and list archive features – while gaining the ability to send targeted and customized messages to your list subscribers with full tracking and analytics.
The new landing page feature allows you to create personalized landing pages directly in LISTSERV Maestro rather than hosting them on an external website. You can freely customize the design, layout and content of your landing pages to match your brand as well as the interests of individual subscribers. This allows you to track subscriber activity on the landing page directly in LISTSERV Maestro and get better insights about conversions to go along with your open-up and click rates for a fuller picture of the effectiveness of your email campaigns.
As part of the best practice and accessibility improvements, LISTSERV Maestro will now automatically generate a plain text part based on the content of the HTML part, saving you time and hassles. This ensures that all of your subscribers can view your messages regardless of their email client and settings. Email messages now also require a mandatory unsubscribe URL to ensure that senders comply with all applicable email marketing regulations and legal requirements worldwide. This can help you avoid spam complaints and to maintain a good sender reputation.
For more information about adding Maestro to your LISTSERV platform, contact us anytime.
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